Marketing contributes to a large part of any business’s success. It creates brand awareness, spreads the word about newly-introduced products, and lets customers know how your product will benefit them. Over a billion people check Facebook every day which makes Facebook marketing a great advertising strategy to acquire new customers.
About 50 million businesses have a Facebook business page to promote their business. Several companies have found an increase in their revenue ever since they got serious about Facebook marketing. The use of the right marketing strategy makes all the difference though. If you aren’t doing things right, your efforts will be fruitless.
Improve your Facebook marketing plan:
You’ll have to present attractive content, time the content well, and create interactive posts. Likes and shares don’t mean that your marketing plan is working out. You should see a boost in sales. Hiring a reputable Facebook marketing agency would ensure a boost in sales and get your money’s worth.
If you are looking for an online marketing agency in Australia, check out Australian Internet Advertising. They are one of the top-rated marketing agencies in Australia with a large client base. Their experienced advertising specialists will lay the right marketing plans that’ll benefit your business. Grow your business with them.
Why is hiring an online marketing agency better than hiring an in-house specialist?
- Expertise: You’ll have to train your in-house advertising specialist for the position. Marketing agencies have expertise in handling many types of businesses. They are adept at video advertising, graphic design, and copywriting and thereby provide quality content.
- Money-saver: Having an in-house advertising specialist involves spending more money on training costs. It costs about $1252 to train a new individual and if the person decides to resign, you’ll have to again train a new employee from scratch. You’ll be required to additionally purchase new software which is not the case with the marketing agency.
- Reliability: When an in-house advertising specialist faces a family emergency, your marketing plans go behind schedule which could affect your sales. Marketing agencies have a team of people who will constantly be working to attain your marketing goals.
- Quick results: At least 60% of the money spent on global marketing doesn’t reap returns. Advertising specialists run tests frequently and change the marketing plan if the desired result isn’t seen. A single advertising specialist can present only a limited number of solutions while a team can suggest various solutions.
How to find out if a marketing agency is reputable?
The choice of a marketing agency is important. The agency should be clear about who your target audiences are. They should focus more on lookalike audience and website custom audience. They should let you know about the different tests and optimizations they use. They should use ROAS to measure the campaign’s success and report it to you every month.
Any advertising campaigns take time to exhibit results. Talk to your marketing specialist on how soon you’ll be able to see results so that there are no unrealistic expectations.