Many of us are aware of the concept and significance of local SEO for specific businesses to enhance their presence on the web to rank for locally specific searches. But do you know about hyper local Search Engine Optimization? Hyper local simplifies the search journey of a customer and makes it quite convenient to compete with businesses to increase more customer base.
Let’s learn more about hyper local and the right way to implement it.
Hyper Local Search Engine Optimization And Google
Search engines like Google also reward those websites who implement this marketing technique in the following ways:
- Highlight them on Google’s map
- List their business in the ‘three-pack’ box-out listings
- Rank them well. To all businesses that Google perceives as trustworthy, it ensures the display of “call-to-action” in the search to enable the customer to click on it.
Boom Local is a leading hyper local SEO firm based in Australia. This company aims at providing a superior level of Search Engine Marketing services to local businesses across the globe.
How To Implement Hyper Local Search Engine Optimization?
Once you have known the benefits of implementing hyper local search engine optimization, you now need to learn to implement it in the right manner.
- Create your “My Business” profile on Google search engine
This is a free and essential service for businesses to use hyper local search engine optimization facilities. Sign up to “Google My Business” and provide the following information to Google that includes the name of the business, the precise location, its operation, opening hours, how it looks, and a few other attributes.
Based on this information, Google will tell customers about opening and closing times, area of operation, and its images to the users. In this way, it improves the user’s search experience.
- Ensure your On-site content reflects hyperlocal terms
If your business is located close to a popular landmark such as college, sports complex, hotel, etc. then it should be worth reflecting in your onsite content.
Make sure you reflect it in the title, descriptions, alt text of images, and body text, of your business. Google will utilize this information and provide this knowledge to potential customers that your business is located there.
- Add structured data markup
Another thing that you need to do is to include the relevant markup to make Google’s task of showing the essential call-to-actions and information about the business easy. Some of these markups are opening times, closing times, location, business-specific properties, etc.
With more and more web users are using mobile devices to search for businesses, it is another reason for Google to get an understanding of what businesses lies are located within the distance of people who are performing a search.
This implements hyper local Search Engine Optimization to be one of the ways for your business to stand out in the market. The above information will help you implement this technology in your business correctly and reap its benefits.